“New Kids in the House” was founded in 2018 by Sarah Seidel and Florian Pohrer in Nuremberg, Germany with the mission to produce sustainable kidswear. The brand focuses on upcycling of post-consumer waste and industrial leftovers—fabrics that are normally shredded, landfilled or incinerated.
The name is an homage to the founders’ teenage years and to the fearless and colorful style of the 80s and 90s. “New Kids in the House” dives deep into the past to find real treasures and brings them back with a contemporary twist. There is also a second meaning to the brand‘s name. It was summer 2016 when Sarah started organizing a playgroup for moms and their kids in refugee shelters as part of her social work studies. There she met Hamdi—a refugee and production manager from Syria—with whom she started sewing kids‘ clothes. Hamdi is now employed at NKitH and is a vital part of our company. In memory of the days when there were numerous new kids around, we named the company: “New Kids in the House”.
All summer caps are produced in the New Kids Studio in Nuremberg, Germany.
QuickviewRobin Alberta Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The alberta model features the signature soft-visor and our snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.$78.00- Made of premium german corduroy (industrial overproduction)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Soft-visor
- Handmade in Germany
QuickviewRobin Snake Green Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The vintage mint model is dyed in light green tones and feels super soft. It features our soft-visor and the snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.$84.00- Made of premium german corduroy (industrial overproduction)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Soft-visor
- Handmade in Germany
QuickviewRobin Oregon Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The oregon model features the signature soft-visor and our snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.$78.00- Made of premium german corduroy (industrial overproduction)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Soft-visor
- Handmade in Germany
QuickviewRobin Vintage Mint Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The vintage mint model is dyed in light green tones and feels super soft. It features our soft-visor and the snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.$78.00- Made of premium german corduroy (industrial overproduction)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Soft-visor
- Handmade in Germany
QuickviewRobin Fuji Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The fuji model comes in turquoise, blue and beige shades. It features our new sustainable visor made of corn starch and our signature snake-logo on the front label. The cap has ear flaps and can be tied with a ribbon.$78.00- Made from upcycled terry towels (100% cotton)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Sustainable soft-visor made of corn starch
- Handmade in Germany
QuickviewRobin Woodlands Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The woodlands model features a cotton visor and a tone-in-tone front label with our snake-logo. The cap has ear flaps and can be tied with a ribbon.$78.00- Made from upcycled terry towels (100% cotton)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Sustainable soft-visor made of corn starch
- Handmade in Germany
QuickviewRobin Oslo Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The oslo model comes in red, green and purple shades. It features our new sustainable visor made of corn starch and our signature snake-logo on the front label. The cap has ear flaps and can be tied with a ribbon.$78.00- Made from upcycled terry towels (100% cotton)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Sustainable soft-visor made of corn starch
- Handmade in Germany
QuickviewRobin Terry Space Filled Cap
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Toddler Gifts, Winter AccessoriesRobin terry is a 5-panel winter cap made of upcycled terry towels with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The terry space model comes in blue shades. It features our new sustainable visor made of corn starch and a tone-in-tone front label with our snake-logo. The cap has ear flaps and can be tied with a ribbon.$78.00- Made from upcycled terry towels (100% cotton)
- Lining in organic cotton plush (made in Italy)
- Ear flaps with ribbon
- Sustainable soft-visor made of corn starch
- Handmade in Germany
- Sale
QuickviewCap Pedro Washed Out Multi
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsPedro is a 3-panel cycling cap for kids. The cap is constructed with a continuous supersoft elastic band so it adapts to your kid's head.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
- Sale
QuickviewCap Calvin Patchwork Blue and White
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsCalvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The polka blue model comes in white with handprinted blue polka dots and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
- Sale
QuickviewCap Calvin Polka Blue
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsCalvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The polka blue model comes in white with handprinted blue polka dots and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
- Sale
QuickviewCap Calvin Sunflower
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsCalvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The sunflower model comes in rust, dark brown and yellow shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
- Sale
QuickviewCap Calvin Washed-out Multi
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsCalvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The washed-out multi model comes in in red, yellow and blue shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
- Sale
QuickviewCap Calvin Atlantis
Hats/ Scarves, New Kids In the House, Preschooler Gifts, Summer Hats, Toddler GiftsCalvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The atlantis model comes in rust, dark brown and teal shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.$56.00- Made from pre-used bedlinen
- Cotton lining
- Bendable soft visor
- Adjustable self-fastener
- 100% cotton (upcycled), machine-washable
- Handmade in Germany
