New Kids In the House

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“New Kids in the House” was founded in 2018 by Sarah Seidel and Florian Pohrer in Nuremberg, Germany with the mission to produce sustainable kidswear. The brand focuses on upcycling of post-consumer waste and industrial leftovers—fabrics that are normally shredded, landfilled or incinerated.

The name is an homage to the founders’ teenage years and to the fearless and colorful style of the 80s and 90s. “New Kids in the House” dives deep into the past to find real treasures and brings them back with a contemporary twist. There is also a second meaning to the brand‘s name. It was summer 2016 when Sarah started organizing a playgroup for moms and their kids in refugee shelters as part of her social work studies. There she met Hamdi—a refugee and production manager from Syria—with whom she started sewing kids‘ clothes. Hamdi is now employed at NKitH and is a vital part of our company. In memory of the days when there were numerous new kids around, we named the company: “New Kids in the House”.

All summer caps are produced in the New Kids Studio in Nuremberg, Germany.

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    Wolly Waikiki

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    Wolly is a 5-panel cap for babies and toddlers aged 3 months through 4 years. It comes in 3 different sizes, with an elastic band in the back, so it grows with your child. The cap has earflaps and can be tied with a ribbon. The waikiki model comes in red, purple and rust shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Wolly Fjord

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    Wolly is a 5-panel cap for babies and toddlers aged 3 months through 4 years. It comes in 3 different sizes, with an elastic band in the back, so it grows with your child. The cap has earflaps and can be tied with a ribbon. The fjord model comes in mint, blue and grey shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Wolly Rimini

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    Wolly is a 5-panel cap for babies and toddlers aged 3 months through 4 years. It comes in 3 different sizes, with an elastic band in the back, so it grows with your child. The cap has earflaps and can be tied with a ribbon. The rimini model comes in green, rose and light brown and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Calvin Fjord Cap

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    Calvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The fjord model comes in mint, blue and grey shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
  • Quickview

    Calvin Waikiki

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    Calvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The waikiki model comes in red, purple and rust shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Carla Wobble Pocket Mineral Red

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    Carla is an oversized long sleeve with a ribbed round neck. It‘s made from 100% certified egyptian organic cotton, known for its premium quality and durability. This version features a uniquely shaped chest pocket with our signature snake logo.
    • oversized long sleeve
    • chest pocket with snake logo
    • made from 100% certified egyptian organic cotton
    • made in Egypt and finalized in Germany
    $62.00
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    Carla Vintage Pocket Space Blue

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    Carla is a slightly oversized long sleeve with a ribbed round neck. It‘s made from 100% certified egyptian organic cotton, known for its premium quality and durability. This version features a chest pocket made from hand-selected vintagee fabrics, mostlyy bed linen.
    • oversized long sleeve
    • chest pocket from vintage fabrics
    • made from 100% certified egyptian organic cotton
    • made in Egypt and finalized in Germany
    $69.00
  • Sale
    Original price was: $78.00.Current price is: $62.40.
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    Robin Alberta Filled Cap

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    Robin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The alberta model features the signature soft-visor and our snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.
    • Made of premium german corduroy (industrial overproduction)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Soft-visor
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
  • Sale
    Original price was: $78.00.Current price is: $62.40.
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    Robin Vintage Mint Filled Cap

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    Robin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The vintage mint model is dyed in light green tones and feels super soft. It features our soft-visor and the snake-logo on the front. The cap has ear flaps and can be tied with a ribbon.
    • Made of premium german corduroy (industrial overproduction)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Soft-visor
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
  • Sale
    Original price was: $78.00.Current price is: $62.40.
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    Robin Fuji Filled Cap

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    Robin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The fuji model comes in turquoise, blue and beige shades. It features our new sustainable visor made of corn starch and our signature snake-logo on the front label. The cap has ear flaps and can be tied with a ribbon.
    • Made from upcycled terry towels (100% cotton)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Sustainable soft-visor made of corn starch
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
  • Sale
    Original price was: $78.00.Current price is: $62.40.
    Quickview

    Robin Woodlands Filled Cap

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    Robin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The woodlands model features a cotton visor and a tone-in-tone front label with our snake-logo. The cap has ear flaps and can be tied with a ribbon.
    • Made from upcycled terry towels (100% cotton)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Sustainable soft-visor made of corn starch
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
  • Sale
    Original price was: $78.00.Current price is: $62.40.
    Quickview

    Robin Oslo Filled Cap

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    Robin is a 5-panel winter cap made of corduroy with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The oslo model comes in red, green and purple shades. It features our new sustainable visor made of corn starch and our signature snake-logo on the front label. The cap has ear flaps and can be tied with a ribbon.
    • Made from upcycled terry towels (100% cotton)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Sustainable soft-visor made of corn starch
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
  • Sale
    Original price was: $78.00.Current price is: $62.40.
    Quickview

    Robin Terry Space Filled Cap

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    Robin terry is a 5-panel winter cap made of upcycled terry towels with an extra warm plush lining. It comes in 4 different sizes for babies and kids up to 8 years. The terry space model comes in blue shades. It features our new sustainable visor made of corn starch and a tone-in-tone front label with our snake-logo. The cap has ear flaps and can be tied with a ribbon.
    • Made from upcycled terry towels (100% cotton)
    • Lining in organic cotton plush (made in Italy)
    • Ear flaps with ribbon
    • Sustainable soft-visor made of corn starch
    • Handmade in Germany
    Original price was: $78.00.Current price is: $62.40.
    Original price was: $78.00.Current price is: $62.40.
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    Cap Pedro Washed Out Multi

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    Pedro is a 3-panel cycling cap for kids. The cap is constructed with a continuous supersoft elastic band so it adapts to your kid's head.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Cap Calvin Patchwork Blue and White

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    Calvin is a 5-panel cap for kids aged between 2 and 15. It is adjustable, so it grows with your kid. The polka blue model comes in white with handprinted blue polka dots and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00
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    Wolly Washed-out Multi

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    Wolly is a 5-panel cap for babies and toddlers aged 3 months through 4 years. It comes in 3 different sizes, with an elastic band in the back, so it grows with your child. The cap has earflaps and can be tied with a ribbon. The washed-out multi model comes in in red, yellow and blue shades and has our snake-logo on the front label. Like all our summer caps it is made from pre-used bedlinen. The cap has a light cotton lining and comes with our signature soft visor.
    • Made from pre-used bedlinen
    • Cotton lining
    • Bendable soft visor
    • Adjustable self-fastener
    • 100% cotton (upcycled), machine-washable
    • Handmade in Germany
    $70.00